Let’s try to understand 3 Steps to know your target audience.
To run a successful digital marketing campaign, you first need to know your target audience. Understanding who they are helps you use the right keywords, improve conversions, and deliver the best user experience.
Knowing whom you are targeting is very critical for the success of any Digital Marketing Campaign. When you want your digital marketing efforts to deliver great results, focus on:
- Keywords;
- Conversion;
- And User Experience.
All these factors help you attract, engage, and convert your target audience.
The end result of a digital marketing campaign is to find detailed info about your target audience like geographic, demographic, and psychographic variables.
The more you know about your customers, the better the strategies you can plan.
So, how to know your audience?
Factors to consider for knowing audiences:
- Personality traits;
- Interests;
- Values;
- Opinion;
Knowing all of these will help you to:
- Come up with a correct list of topics and keywords to target.
- Set up your pages to convert more efficiently.
Here is a step-wise approach to know your audience in a much better way and also prepare a sound strategy to convert them. These Valuable 3 Steps to Know Your Target Audience.
Step 1- Perform Market Research
When you want to know your audience more and more, you should go about conducting market research.
There are many things to look out for while conducting market research and they are as follows-
# Connect with Other Departments
You need to associate with other departments to gather the information that you can’t obtain being limited to your department.
The best to do this is to connect with your sales team which has extensive knowledge of markets, consumer demands, and many other things.
When you know all these things and combine them with your digital marketing strategies, you will come up with a better plan.
There would be various departments that can help you prepare your SEO strategies as well.
#Draw together Data Using Tools
You can also take the help of tools for gathering information about your target audience.
These tools may be paid but can assist you in creating the foundation of information from basic demographic data to specific habits of customers.
You can use tools like:
- YouGov;
- Demographics Pro
# Explore Social Networks
Social Media has data on the likes, dislikes, favorites, and hobbies of your targeted audience.
If you want to explore the choices of your consumers, social media will surely help you.
This concept is called social listening. This comprises monitoring different social networks to explore what conversation is going on about your brand, your competitors, and subjects related to your business.
# You can find trends in your customers’ interests and issues.
You can determine whatever social networks your target audience is the most active on, in addition to the influencers in that space.
When you do social media research, you’ll come to know about the social media your target audience is most active on.
Appealing to your audience’s questions, you can listen to their social conversations and determine what type of content will be the most valuable and relevant to them.
Step 2. Create Your Personas
As Yet, you’ve collected much information about your target audience and it’s time to make an IMPRESSION.
Start building your buyer personas as “Marketers who use personas grab 73 percent higher conversions, as per Aberdeen Research”.
A personality or persona isn’t a simple buyer profile rather it’s a representation of your ideal customer that was gained through market research and real data about your existing customer base.
You should sound like a voice from your Ideal Target Audience that directly comes to associate with you for your marketing efforts.
Flashback and Notice your personas as real people instead of an abstract audience. This will help you engage in genuine conversations with your current and potential customers.
Here are some tips for making personas for your digital marketing campaign-
2.1. Spot Out All the Personas you’re Targeting
Meanwhile, if you had conducted Market Research, you would have come upon different personas with different characters, targeting different audience zone.
you have to tailor your content and SEO efforts so that you can easily connect with all the segments.
2.2. Write a Detailed Description of Each Persona
Identifying a “type” of persona isn’t enough. You need to describe each of them in detail.
Among other things basic demographic data, you should add the following information:
- Concerns
- Goal
- Interest
- Pain points
- Priorities
- Personality traits
see our related blog 14 Best Ways to Use Social Media for Reaching Target Audience
Here we discussed the 3 Steps to Know Your Target Audience.
