Case Study Number 4 of Zeninfotech. CrystalStore India – E-commerce Brand.
🧠 Problem
CrystalStore was running Facebook Ads but getting poor ROI. Their creatives were repetitive, targeting broad audiences with minimal segmentation.
💡 Solution
Zeninfotech used AI keyword clustering + lookalike audience modelling.
Our AI tested 20 ad variants simultaneously and reallocated the budget to top performers automatically.
We integrated emotional product storytelling (“energy healing,” “positive aura”) into short-form videos.
📈 Result
- Cost per purchase: -38%
- Sales volume: +110% in 2 months
- Ad ROI: 9x → 6.1x
- Top 3 products sold out in 6 weeks
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