Case Study Number 2 of Zeninfotech. MindCalm Therapy – Wellness & Mental Health Brand.
🧠 Problem
Despite meaningful services, MindCalm’s online visibility was weak. Their posts had low reach, and they ranked below competitors on Google for key therapy-related keywords.
💡 Solution
Zeninfotech built a dual strategy — Social Media + SEO.
We used AI tools to identify emotion-rich keywords (“self-care routines,” “mind detox”) and created video Reels + blog snippets aligned with those search terms.
AI analytics optimized post timing for high emotional receptivity (evening, post-work hours).
📈 Result
- Website traffic: +280% in 90 days
- Instagram reach: +3.4x
- Conversion rate from organic leads: +57%
- 5 new clients/month added via inbound DMs
It’s Time to Act
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